How You Can Save on Groceries by Switching to Generic Products

When you’re walking down the grocery store aisle, the choices can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but not as well-known. Choosing store brands can be a wise way to save money without sacrificing value.

Private label products are manufactured by here outside manufacturers, but sold under the retailer’s name. Often, these products are very similar to their name-brand counterparts. The main difference? Store brands don’t come with expensive marketing campaigns that national brands build into the price.

Many people assume that store brands are not as good, but research studies have shown that shoppers frequently can’t distinguish between store brands and name brands. In particular when it comes to basic pantry staples like canned goods, the product is practically identical.

For over-the-counter medications, the active ingredients are regulated and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a fraction of the cost.

In other categories like toiletries, you might feel more hesitant to try store brands, though you might be surprised. In case a product isn’t quite right, the savings can add up over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.

The important thing is that you can start small. Try switching a few staples initially—like baking ingredients, household items, or snacks. Over time, you'll likely notice how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your household budget without feeling like you’re sacrificing quality.